Advocacy and Marketing for Libraries

The Library of the Finnish Parliament, the Finnish Library Association and the Helsinki Metropol Area Libraries in Helsinki, Vantaa, Espoo and Kauniainen Cities, invited library directors, librarians, politicians and media to an international library conference in Helsinki.

Conference presentations:


Role of IFLA in advocating libraries (PDF-format)
Ms. Ellen Tise, IFLA Presidentelect, South Africa

How to get politicians' attention in decision making (PDF-format)
Mr. Elia G. Kaiyamo, Member of Parliament, Chairperson of the Namibia Library and Information Council

Media and politician (PDF-format)
Ms. Sanna Lauslahti, MP of the Finnish Parliament, Memeber of the Education and Culture Committee, Deputy Member of the Board of the Library of Parliament

Lobbying libraries for the Finnish Parliament (PDF-format)
Mr. Timo Turja, Chief Information Specialist, Political Information, Library of the Finnish Parliament

Getting media attention and cooperating with your stakeholders (PDF-format)
Mr. Kai Ekholm, Director, National Library of Finland

Media and libraries - natural allies? (PDF-format)
Mr. Heikki Hellman, Dr.Soc.Sci, Journalist, Helsingin Sanomat

Creating a library concept to meet customer needs. Can we learn something from the retail world? (PDF-format)
Mr. Jari Danielsson, Managing Director, Kuudes kerros

Marketing the library in the 21st century – recognizing and communicating
the value of the library services (PDF-format)
Ms. Susan Mansfield, Head of the Information Services, The Scottish Parliament

Support or collaboration – fuelling information processes into decisionmaking (PDF-format)
Ms. Maija Jussilainen, Knowledge Specialist, Ministry of Finance

New tools for libraries (PDF-format)
Ms. Krista Auvinen, Chief Information Specialist, Vantaa City Library

"Ask anything" radio programme promoting library services on air (PDF-format)
Ms. Rauha Lönn, Planner, Helsinki City Library, eLibary Unit

Library awareness campaign (PDF-format)
Ms. Trudy Geises, Project Coordinator, Municipality of Windhoek, Namibia